Ronald Figueroa

UX Research | Web Content Management | Content Strategy | Human Centered Experiences

Digital professional with experience in web content management, UX research, and web development. Drawing on a background in psychology, I translate insights about human behavior into clear digital content and user-centered experiences that improve usability and support business goals.

Understanding Human Behavior: The Foundation of Effective Digital Experiences

Understanding how people process information and make decisions informs how I approach digital content and user experience. I collaborate with cross-functional teams across research, design, and engineering to create intuitive, user-centered digital experiences.

Featured Case Studies

GM Financial MyAccount App - Discover User Needs & Pain Points

Collaborated on mixed-methods qualitative and quantitative research for GM Financial's MyAccount app, combining interviews and call-center data sentiment analysis to uncover user needs and behaviors, delivering insights that improved user experience and product strategy.

Due to confidentiality, only a summary is shown here. Full research details are available upon request.

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Scaling Consumer Web Content with Adobe Experience Manager (AEM)

Led scalable consumer web content operations using Adobe Experience Manager, improving information architecture, governance, and asset management. Established structured content practices that enabled consistent publishing, better maintainability, and more effective management of large automotive websites.

Skills & Tools

Education

San Diego State University
Psychology, B.A.

Certificates

Human Centered Design, Design Principles, Research & Prototyping, Information Design, Input & Interaction

Skills

Mixed Methods, Generative Studies, Usability Studies, Qualitative Analysis, User Interviews, Surveys, Heuristic Evaluations, Information Architecture, Taxonomy, Content Strategy, Documentation, Accessibility, Discovery, LoFi Wireframes, Prototypes, User Flows, UX Writing, Content Management, SEO, Analytics

Tools

Figma, Figjam, XD, Miro, VSCode, Adobe Experience Manager, SharePoint, HTML, CSS, Javascript