Ronald Figueroa

Ronald Figueroa

UX Researcher | Content Strategist | Human Behavior Enthusiast | Problem Solver

Experienced UX Researcher/Content Strategist with a background in psychology and web development. Passionate about understanding human behavior to create user-centered designs that improve usability and drive business success.

Understanding Human Behavior: The Key Ingredient for User Experience Design

As a UX researcher grounded in psychology, I observe how people think, feel, and make decisions. I translate behavioral insights into human-centered solutions that align user needs with organizational goals, collaborating across research, design, and engineering to create intuitive, effective digital experiences that drive measurable business impact through empathy and evidence.

Featured Case Studies

GM Financial MyAccount App - Discover User Needs & Pain Points

Collaborated on mixed-methods qualitative and quantitative research for GM Financial's MyAccount app, combining interviews and call-center data sentiment analysis to uncover user needs and behaviors, delivering insights that improved user experience and product strategy.

Due to confidentiality, only a summary is shown here. Full research details are available upon request.

Lock IconRequest Access

Scaling Consumer Web Content with Adobe Experience Manager (AEM)

Led scalable consumer web content operations using Adobe Experience Manager, improving information architecture, governance, and asset management. Established structured content practices that enabled consistent publishing, better maintainability, and more effective management of large automotive websites.

Read More >

Skills & Tools

Education

San Diego State University
Psychology, B.A.

Certificates

Human Centered Design, Design Principles, Research & Prototyping, Information Design, Input & Interaction

Skills

Mixed Methods, Generative Studies, Usability Studies, Qualitative Analysis, User Interviews, Surveys, Heuristic Evaluations, Information Architecture, Taxonomy, Content Strategy, Documentation, Accessibility, Discovery, LoFi Wireframes, Prototypes, User Flows, UX Writing, Content Management, SEO, Analytics

Tools

Figma, Figjam, XD, Miro, VSCode, Adobe Experience Manager, SharePoint, HTML, CSS, Javascript