Ronald Figueroa

Ronald Figueroa

UX Researcher | Human Behavior Enthusiast | Problem Solver

Experienced UX Researcher with a background in psychology and web development. Passionate about understanding human behavior to create user-centered designs that improve usability and drive business success.

Understanding Human Behavior: The Key Ingredient for User Experience Design

As a UX researcher with a foundation in psychology, I approach user experience design through the lens of human behavior: how people think, feel, and make decisions when engaging with digital experiences. My background enables me to explore not only what users do, but why they do it, uncovering cognitive patterns, emotional responses, and behavioral motivators that shape interaction and engagement.

Drawing on my experience in web development, I bridge the gap between research insights and practical implementation, collaborating effectively with designers and engineers to ensure that findings translate into scalable, human-centered solutions.

By combining psychological principles, evidence-based research methods, and technical understanding, I help create digital experiences that are both intuitive and impactful. I'm committed to continuous learning and to refining how data, empathy, and design come together to serve real human needs.

Case Studies

Audi USA Dealership Website UX Audit

Evaluated Audi USA dealership websites for brand consistency, usability, heuristic compliance, and performance, uncovering key insights, identifying issues, and recommending improvements to enhance overall user satisfaction and engagement.

Due to confidentiality, only a summary is shown here. Full research details are available upon request.


GM Financial MyAccount App - Discover User Needs & Pain Points

Collaborated on mixed-methods qualitative and quantitative research for GM Financial's MyAccount app, combining interviews and call-center data sentiment analysis to uncover user needs and behaviors, delivering insights that improved user experience and product strategy.

Due to confidentiality, only a summary is shown here. Full research details are available upon request.